This was perhaps prompted by Nielsen research that was released recently:
"The average U.S. worker spends 5hrs a month visiting social networks at the office" (per @briansolis)
Julian goes on to say that
This type of knee-jerk reaction is understandable, because it happens every time new technology enters the workplace. But it is also dead wrong. Research has uncovered an important correlation between commitment to a job and social interaction in the workplace. [...] Not only are the media for social interaction changing, we also have a new generation of employees – the so-called Generation Y or Millenials- with new demands and expectations about what they can expect from a job"He than lists three reasons why companies are mistaken not to allow social networking in the workplace. The arguments are somewhat convincing, but the third one triggered me pursue the point into a logical extension. Here is part of the comment I posted:
Does this seem like a stretch? I don't think so. Smart companies and organizations are leading the way. IBM, Best Buy, Nokia and NASA Goddard Space Flight Center, who created Spacebook - "a homegrown social-networking application that provides all NASA employees with the types of features found in Facebook but in a secure environment." NASA's CIO Linda Cureton states explicitely the objective for this aptly named initiative:
What do you think? Do you have experience with employee engagement positively correlating with company sponsored social networking tools? Do you have experience with the opposite? Digital Natives becoming disengaged with employers that continue to live in the 1.0 world?